Day 1:Tuesday July 17
Track: Future of Mobile Platforms

Day 2:Wednesday July 18
Track: Next Generation Consumer Electronics

Day 3:Thursday, July 19
Track: Memory, Storage, and Data Interface
Technologies

 

 

 

8:00AM Registration Opens
9:00AM Welcome & Introduction Lane Mason
Memory Market Analyst
Denali Software, Inc.
9:05AM Denali Software Keynote Address:
Software in the Semiconductor Spin Cycle
  pdf  |    webcast		 Mark Gogolewski
CTO
Denali Software, Inc.
9:45AM PANEL SESSION The Future of Flash in Computing Platforms Moderator:
Michael Santarini
Senior Editor EDN

Panelists:
Robert Pierce
Senior Director,
Flash Products
Denali Software, Inc.

Vlad Sadovsky
Software Storage Architect
Microsoft

Y.R. Kim
Memory Director,
Technical Marketing
Samsung Semiconductor

Peter Hazen
Marketing Director,
NAND Products
Intel
10:45AM BREAK    
11:00AM Qualcomm The Drive for More Memory with Portable Entertainment & Services
  pdf  |     webcast		 Liat Ben-Zur
Director of Business Development
Qualcomm
11:30AM Intel Security Requirements for Mobile Devices
   pdf		 John Rudelic
Principal Engineer
Intel
12:00PM LUNCH    
1:00PM Freescale Mobile Phone Application Trends
  pdf  |     webcast		 John Vaglica
Distinguished Member of Technical Staff
Freescale Semiconductor
1:30PM RIM RIM Overview, NOR Architecture Challenges, and Alternatives for the Future
  pdf		 Karin Werder
Manager, Memory Subsystems
RIM
2:00PM BREAK
2:15PM Denali Software, Inc. Hardware/Software Solutions for MLC NAND Applications
  pdf  |    webcast		 Robert Pierce
Senior Director,
Flash Products
Denali Software, Inc.
2:45PM NAND Flash Comes of Age
webcast		 Jim Elliot
Director of Flash Marketing
Samsung Semiconductor
3:15PM Texas Instrument Pushing the Envelope On Memory for Communication Infrastructure
  pdf		 Jay Reimer
Senior Device Architect
Texas Instrument
3:45PM BREAK
4:00PM Denali Software NAND Flash Market Overview & Update
  pdf  |    webcast		 Lane Mason
Memory Market Analyst
Denali Software, Inc.
5:00PM
6:30PM		 EXHIBIT HALL RECEPTION
Hosted Cocktails & Hors D'oeuvres
       
            

 

Day 2: Wednesday, July 18 Track: Next Generation Consumer Electronics

Exhibit Hall Hours: 11:30 - 1:30PM


 
8:00AM Registration Opens
9:00AM Welcome & Introduction Lane Mason
Memory Market Analyst
Denali Software, Inc.
9:05AM CEA Keynote Address:
Connected to Content
  pdf 		Todd Thibodeaux
Sr. VP Industry Relations
CEA
9:45AM Windows Vista Software View of FLASH in the Microsoft Windows Storage Platform
  pdf		 Vlad Sadovsky
Architect - Windows Core OS Storage Platform
Microsoft
10:15AM BREAK    
10:30AM Intel Advantages of Solid State NAND Drives (SSDs) over Hard Disk Drives (HDDs): The Benefits are Clear
  pdf		 Don Verner
IA NVM Senior Application Engineer
Intel
11:00AM Samsung Changing Dynamics of the Memory Marketplace
  pdf		 Kevin Lee
VP - Memory Marketing
Samsung Semiconductor
11:30AM Qimonda Qimonda Memory Solutions for the Trendsetter in Digital Convergence
  pdf		 JM Sung
Sr. Product Marketing Manager Consumer & Mobile Memory
Qimonda North America
12:00PM LUNCH    
1:00PM IBM Keynote Address:
The Massively Multiplayer Gaming Explosion - from the PC, the Console and Mobile
  pdf  |     webcast		 David Laux
Global Executive, Games & Interactive Entertainment
IBM
1:30PM INTEL ONFI ONFI & NVMHCI:
New Flash Standards Drive New Platform Value
  pdf		 Knut Grimsrud
Intel Fellow, Director of Storage Architecture
Intel
2:00PM MMCA MMC - Advanced Standard for Embedded and Removable Flash Media
  pdf		 Jim Cooke
Business Director, Application
MMCA
2:30PM Rambus Addressing Memory Needs of Next Generation Digital TVs and Set-Top Boxes
  pdf		 Anil Reddy
Senior Product Marketing Manager
Rambus
3:00PM BREAK
3:15PM IBM Experience and Challenges in the Design of the XBOX360 CPU
  pdf		 Sandy Woodward
IBM CPUSoc Architect and Implementation Lead
IBM
3:45PM JEDEC



US Modular		 The JEDEC DDR3 SDRAM Standard: Key Technology and Functional Improvements
  pdf		 Marc Greenberg
Technical Marketing Manager
Denali Software, Inc.

Bill Gervasi
VP of Engineering
US Modular
4:15PM Denali Software, Inc. DDR System Design from Specification to Silicon
  pdf  |    webcast		 Marc Greenberg
Technical Marketing Manager
Denali Software, Inc.
4:45PM BREAK
5:00PM LSI Logic High Throughput Interfaces for Networking Storage & Server Applications
  pdf		 Harmel Sangha
Director of IP Marketing
LSI
5:30PM Cadence Addressing DDR-PHY Timing Closure Challenges with Cadence Encounter and Denali
  pdf		 Rahul Deokar
Product Marketing Director, Encounter Digital Design
Cadence
6:00PM ARM Designing an Optimized DDR Interface for the End Application
  pdf		 Stevan Dobrasevic
Sr. Product Marketing Manager
ARM
6:30PM CLOSE
       
            

 

Day 3: Thursday, July 19 Track: Memory, Storage, and Data Interface Technologies

 
8:00AM Registration Opens
9:00AM Welcome & Introduction Lane Mason
Memory Market Analyst
Denali Software, Inc.
9:05AM LSI Logic Keynote Address:
Trends in Storage Interfaces
  pdf		 Kumar Sivakumar
VP - Solutions Architecture
LSI
9:45AM Denali Software, Inc. Semiconductor IP Solutions for PCIe Express 2.0 and I/O Virtualization
  pdf  |    webcast		 David Lin
VP - Applications Engineering
Denali Software, Inc.
10:15AM BREAK    
10:30AM ARM Why Margin Matters - The Benefits of Using High-Performance Serial Links at 5G, 10G, and Beyond
  pdf		 Gary Ruggles
Director - Marketing and Business Development, PHY Products
ARM
11:00AM Kilopass Soc Trends: Every Chip Needs Non-Violate Memory
  pdf		 Craig Rawlings
Director of Marketing
Kilopass
11:30AM SST Altering the Memory Subsystem in Mobile Electronic Devices
  pdf		 Yuping Chung
Business Director, Application Specific Controller Products
SST
12:00PM LUNCH    
1:00PM Inapac Stacked Die Solutions for Consumer Applications
  pdf		 Naresh Baliga
VP Marketing
Inapac
1:30PM Phison Enabling Next Generation NAND Application Through Controller Technology
  pdf		 Horace Chen
Senior Project Manager
Phison
2:00PM JEDEC JEDEC: Your Role in the New Era for Memory Standards
  pdf		 Scott Graham
JEDEC Board of Directors
Micron Technology, Inc.
2:30PM BREAK

2:45PM CFA CompactFlash Today and a Look into the Future
  pdf		 Bill Frank
Executive Director
CompactFlash Association
3:15PM MOSAID Next Generation Flash Memory Architectures of Data-centric Applications
  pdf		 Jin-Ki Kim
Vice President Research and Development
MOSAID
3:45PM Sandisk The Future of Secured Memory Card Solutions for Mobile Handsets and Carriers
  pdf		 Mishael Agami
VP & Co-Manager of the Mobile Security Solutions Group
SanDisk
4:15PM PANEL SESSION Do You Think You Can Dance?
(Flash Dance - Take 2)
Denali Memory Blog  blog		 Moderator:
John Blyler
Editorial Director
Chip Design & Embedded Intel Pubs.

Panelists:
Lane Mason
Memory Market Analyst
Denali Software, Inc.

Chris Crotty
Senior Analyst
Consumer Electronics
iSuppli

Jim Cantore
President
JLC Associates

Jim Handy
Director of Nonvolatile Memory Research
Objective Analysis

Alan Niebel
CEO
Webfeet Research

IdaRose Sylvester
Sr. Research Analyst
IDC
5:30PM CLOSE