2007 Show Schedule

Day 1 Tuesday, July 17 8:00AM - 6:30PM    Track: Future of Mobile Platforms
Day 2 Wednesday, July 18 8:00AM - 6:00PM    Track: Next Generation Consumer Electronics
Day 3 Thursday, July 19 8:00AM - 5:30PM    Track: Memory, Storage, and Data Interface Technologies

[IMAGE] MemCon Image

Day 1: Tuesday, July 17 — Track: Future of Mobile Platforms

8:00AM Registration Opens
9:00AM Welcome & Introduction Lane Mason
Memory Market Analyst
Denali Software, Inc.
9:05AM Denali Software Keynote Address:
Software in the Semiconductor Spin Cycle

pdf icon  pdf  |    webcast
Mark Gogolewski
CTO
Denali Software, Inc.
9:45AM PANEL SESSION The Future of Flash in Computing Platforms Moderator:
Michael Santarini
Senior Editor EDN

Panelists:
Robert Pierce
Senior Director,
Flash Products
Denali Software, Inc.

Vlad Sadovsky
Software Storage Architect
Microsoft

Y.R. Kim
Memory Director,
Technical Marketing
Samsung Semiconductor

Peter Hazen
Marketing Director,
NAND Products
Intel

10:45AM Break    
11:00AM Qualcomm The Drive for More Memory with Portable Entertainment & Services
pdf icon  pdf  |     webcast
Liat Ben-Zur
Director of Business Development
Qualcomm
11:30AM Intel Security Requirements for Mobile Devices
pdf icon   pdf
John Rudelic
Principal Engineer
Intel
12:00PM Lunch    
1:00PM Freescale Mobile Phone Application Trends
pdf icon  pdf  |     webcast
John Vaglica
Distinguished Member of Technical Staff
Freescale Semiconductor
1:30PM RIM RIM Overview, NOR Architecture Challenges, and Alternatives for the Future
pdf icon  pdf
Karin Werder
Manager, Memory Subsystems
RIM
2:00PM Break
2:15PM Denali Software, Inc. Hardware/Software Solutions for MLC NAND Applications
  pdf  |    webcast
Robert Pierce
Senior Director,
Flash Products
Denali Software, Inc.
2:45PM NAND Flash Comes of Age
webcast
Jim Elliot
Director of Flash Marketing
Samsung Semiconductor
3:15PM Texas Instrument Pushing the Envelope On Memory for Communication Infrastructure
pdf icon  pdf
Jay Reimer
Senior Device Architect
Texas Instrument
3:45PM Break
4:00PM Denali Software NAND Flash Market Overview & Update
  pdf  |    webcast
Lane Mason
Memory Market Analyst
Denali Software, Inc.
5:00PM
6:30PM
EXHIBIT HALL RECEPTION
Hosted Cocktails & Hors D'oeuvres

Day 2: Wednesday, July 18 — Track: Next Generation Consumer Electronics

Exhibit Hall Open: 9:00AM - 6:00PM

8:00AM Registration Opens
9:00AM Welcome & Introduction Lane Mason
Memory Market Analyst
Denali Software, Inc.
9:05AM CEA Keynote Address:
Connected to Content

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Todd Thibodeaux
Sr. VP Industry Relations
CEA
9:45AM Windows Vista Software View of FLASH in the Microsoft Windows Storage Platform
pdf icon  pdf
Vlad Sadovsky
Architect - Windows Core OS Storage Platform
Microsoft
10:15AM Break    
10:30AM Intel Advantages of Solid State NAND Drives (SSDs) over Hard Disk Drives (HDDs): The Benefits are Clear
pdf icon  pdf
Don Verner
IA NVM Senior Application Engineer
Intel
11:00AM Samsung Changing Dynamics of the Memory Marketplace
pdf icon  pdf
Kevin Lee
VP - Memory Marketing
Samsung Semiconductor
11:30AM Qimonda Qimonda Memory Solutions for the Trendsetter in Digital Convergence
pdf icon  pdf
JM Sung
Sr. Product Marketing Manager Consumer & Mobile Memory
Qimonda North America
12:00PM Lunch    
1:00PM IBM Keynote Address:
The Massively Multiplayer Gaming Explosion - from the PC, the Console and Mobile

pdf icon  pdf  |     webcast
David Laux
Global Executive, Games & Interactive Entertainment
IBM
1:30PM INTEL ONFI ONFI & NVMHCI:
New Flash Standards Drive New Platform Value

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Knut Grimsrud
Intel Fellow, Director of Storage Architecture
Intel
2:00PM MMCA MMC - Advanced Standard for Embedded and Removable Flash Media
pdf icon  pdf
Jim Cooke
Business Director, Application
MMCA
2:30PM Rambus Addressing Memory Needs of Next Generation Digital TVs and Set-Top Boxes
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Anil Reddy
Senior Product Marketing Manager
Rambus
3:00PM Break
3:15PM IBM Experience and Challenges in the Design of the XBOX360 CPU
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Sandy Woodward
IBM CPUSoc Architect and Implementation Lead
IBM
3:45PM JEDEC



US Modular
The JEDEC DDR3 SDRAM Standard: Key Technology and Functional Improvements
pdf icon  pdf
Marc Greenberg
Technical Marketing Manager
Denali Software, Inc.

Bill Gervasi
VP of Engineering
US Modular
4:15PM Denali Software, Inc. DDR System Design from Specification to Silicon
  pdf  |    webcast
Marc Greenberg
Technical Marketing Manager
Denali Software, Inc.
4:45PM Break
5:00PM LSI Logic High Throughput Interfaces for Networking Storage & Server Applications
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Harmel Sangha
Director of IP Marketing
LSI
5:30PM Cadence Addressing DDR-PHY Timing Closure Challenges with Cadence Encounter and Denali
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Rahul Deokar
Product Marketing Director, Encounter Digital Design
Cadence
6:00PM ARM Designing an Optimized DDR Interface for the End Application
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Stevan Dobrasevic
Sr. Product Marketing Manager
ARM
6:30PM Close
Exhibit Hall Open: 9:00AM - 6:00PM

8:00AM Registration Opens
9:00AM Welcome & Introduction Lane Mason
Memory Market Analyst
Denali Software, Inc.
9:05AM LSI Logic Keynote Address:
Trends in Storage Interfaces

pdf icon  pdf
Kumar Sivakumar
VP - Solutions Architecture
LSI
9:45AM Denali Software, Inc. Semiconductor IP Solutions for PCIe Express 2.0 and I/O Virtualization
  pdf  |    webcast
David Lin
VP - Applications Engineering
Denali Software, Inc.
10:15AM Break    
10:30AM ARM Why Margin Matters - The Benefits of Using High-Performance Serial Links at 5G, 10G, and Beyond
pdf icon  pdf
Gary Ruggles
Director - Marketing and Business Development, PHY Products
ARM
11:00AM Kilopass Soc Trends: Every Chip Needs Non-Violate Memory
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Craig Rawlings
Director of Marketing
Kilopass
11:30AM SST Altering the Memory Subsystem in Mobile Electronic Devices
pdf icon  pdf
Yuping Chung
Business Director, Application Specific Controller Products
SST
12:00PM Lunch    
1:00PM Inapac Stacked Die Solutions for Consumer Applications
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Naresh Baliga
VP Marketing
Inapac
1:30PM Phison Enabling Next Generation NAND Application Through Controller Technology
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Horace Chen
Senior Project Manager
Phison
2:00PM JEDEC JEDEC: Your Role in the New Era for Memory Standards
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Scott Graham
JEDEC Board of Directors
Micron Technology, Inc.
2:30PM BREAK

2:45PM CFA CompactFlash Today and a Look into the Future
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Bill Frank
Executive Director
CompactFlash Association
3:15PM MOSAID Next Generation Flash Memory Architectures of Data-centric Applications
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Jin-Ki Kim
Vice President Research and Development
MOSAID
3:45PM Sandisk The Future of Secured Memory Card Solutions for Mobile Handsets and Carriers
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Mishael Agami
VP & Co-Manager of the Mobile Security Solutions Group
SanDisk
4:15PM PANEL SESSION Do You Think You Can Dance?
(Flash Dance - Take 2)

Denali Memory Blog  blog
Moderator:
John Blyler
Editorial Director
Chip Design & Embedded Intel Pubs.

Panelists:
Lane Mason
Memory Market Analyst
Denali Software, Inc.

Chris Crotty
Senior Analyst
Consumer Electronics
iSuppli

Jim Cantore
President
JLC Associates

Jim Handy
Director of Nonvolatile Memory Research
Objective Analysis

Alan Niebel
CEO
Webfeet Research

IdaRose Sylvester
Sr. Research Analyst
IDC

5:30PM Close