Jim Elliot
VP Memory Marketing
Samsung Semiconductor, Inc.

Memory: What It Takes to Turn the Corner

The semiconductor industry has been a tumultuous place to do business over the past 18 months, with the memory market one of the most challenging in which to turn a profit. Samsung, arguably the most well-positioned of the memory suppliers, is looking at the last half of 2009 and early 2010 as a pivotal time in this economic downturn, as the weak get weaker and the strong will outlast emphasizing proactive customer relations, smart marketing, a highly responsive supply chain and vertical integration. This keynote by Samsung Semiconductor Vice President Jim Elliott will highlight what is working for the largest memory provider today and how to survive the coming months. He will also examine the importance of higher density memory products such as 256GB SSDs, 2Gb DDR3 and 32Gb NAND, and talk about the need for timely customer-driven mobile memory specifications in this world of increasing portability.