- Why Attend
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- Tutorials
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- Agenda
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- Registration
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- Sponsor List
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- PR Opportunities
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- Event Location

2008 Show Schedule:
| Day 1 Monday, July 21 | 9:30AM - 3:00PM Denali Tutorials | |
| Day 2 Tuesday, July 22 | 9:00AM - 5:00PM Track: Mobility / Flash | |
| Day 3 Wednesday, July 23 | 9:00AM - 5:00PM Track: Consumer Electronics/Low Power | |
| 5:00PM - 6:00PM Exhibit Hall Reception | ||
| Day 4 Thursday, July 24 | 9:00AM - 3:00PM Track: Computing / SSD |
Day 1: Monday, July 21 Denali Tutorials
Day 2: Tuesday, July 22 Track: Mobility / Flash
| 8:30AM | Registration Opens | ||
| 9:00AM | Welcome & Introduction |
Lane Mason Memory Market Analyst Denali Software, Inc. |
|
| 9:05AM |
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Keynote: A Quick View in the Future of Wireless |
Dr. Muzibul Khan VP - Product Management & Engineering Wireless Terminal Division Samsung |
| 9:45AM |
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The Power of Scalability |
Tom Trill VP - Marketing Qimonda |
| 10:15AM | Break | ||
| 10:30AM |
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Flash Device Improvements and Their Impact to System Designers |
Robert Pierce Senior Director Flash Products Denali Software, Inc. |
| 11:00AM |
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The Road Ahead for NOR Flash Memory Applications |
John Nation Director of Corporate Marketing Spansion |
| 11:30AM |
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Mobile Memory: Firing Up the Market, While Powering Down |
Mueez Deen Director of Marketing for Mobile and Graphics Memory Samsung |
| 12:00PM | Lunch | ||
| 1:00PM |
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Keynote: The Memory Era: The Tail Wags the Dog |
Mark Gogolewski CTO Denali Software, Inc. |
| 1:40PM | ![]() |
Non-Volatile Memory Cache Enhancements: Turbo-Charging Client Platform Performance |
Rob Larsen Product Line Manager Intel Corporation |
| 2:10PM | ![]() |
Cell Phone Memory - Under the Hood |
Jeff Brown Principal Analyst Portelligent |
| 2:40PM | ![]() |
Serial Port Memory Technology - Improved Mobile Applications |
Mike Campbell Staff Engineer & Skill Group Leader, Fabric IP Group ARM |
| 3:10PM | Break | ||
| 3:25PM | ![]() |
Making Sense of It All: The Ever-changing Role and Challenges of Non-volatile Memory Today and Tomorrow |
Edward Doller Chief Technology Officer, Corporate Vice President Numonyx |
| 3:55PM | ![]() |
Managing Memory Systems in Mobile Products |
Dr. Rick Wietfeldt Director, Advanced Connectivity Technology Qualcomm |
| 4:25PM | Panel Session: "Today Plus Five" - What's Possible and What's Probable for NAND Flash Prices, Products and Performance in 2012/2013 |
Moderator: Lane Mason Denali Software, Inc. Panelists: Arun Kamat, Hynix Troy Winslow, Intel Sean Eilert, Numonyx Avi Klein, SanDisk Gregory Wong, Web-Feet |
|
| 5:25PM |
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Memory Market Outlook |
Lane Mason Memory Market Analyst Denali Software, Inc. |
| 6:00PM | Close | ||
Day 3: Wednesday, July 23 Track: Consumer Electronics / Low Power
Exhibit Hall Open: 9:00AM - 6:00PM / 5:00PM - 6:00PM Exhibit Hall Reception
| 8:30AM | Registration Opens | ||
| 9:00AM | Welcome & Introduction |
Lane Mason Memory Market Analyst Denali Software, Inc. |
|
| 9:05AM |
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Handset Feature Set Road Map |
Roland Barth Sr. Director, Product Definition Qimonda North America |
| 9:45AM |
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Faster Flash. Lower Costs. How Multimedia Handset Vendors Can Get It All. |
Avi Klein Principal Engineer SanDisk Corporation |
| 10:15AM | Break | ||
| 10:30AM | |
The Next Generation of Mobile Memory |
Judy Chen, Ph.D. Strategic Marketing Manager Rambus Inc. Frederick A. Ware Technical Director Rambus, Inc. |
| 11:00AM |
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e-MMC - embedded and Removable Memory Solutions |
Jim Cooke Applications Engineering Director MMCA |
| 11:30AM |
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Not All LPDDR Designs are Created Equal - Comprehensive Low Power DDR Interface IP |
Badawi Dweik Sr. Product Marketing Manager ARM, Inc. |
| 12:00PM | Lunch | ||
| 1:00PM | ![]() |
The Future of Flash Memory: Floating-gate Technology, Charge-trapping Technology and Beyond
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Dan Byers VP - Field Engineering & Corporate Strategic Marketing Spansion, Inc. |
| 1:30PM | ![]() |
Next-generation Low-power LPDDR2 Memories: How to Use Them in Your Mobile and Embedded Designs |
Marc Greenberg Technical Marketing Manager Denali Software, Inc. |
| 2:00PM | ![]() |
Z-RAM: A Better DRAM |
Jeff Mitchell Director of Technical Marketing Innovative Silicon |
| 2:30PM | ![]() |
Power and Signal Integrity Challenges for Memory and Memory Controller Designers |
Mohammad Sadeghi
Senior Product Marketing Manager Cadence Design Systems |
| 3:00PM | Break | ||
| 3:30PM |
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Understanding JEDEC: Structure, Accomplishments and Current Focuses |
Mian Quddus Director of Technology Enabling Samsung |
| 4:00PM |
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Probing, Characterizing, and Debugging the Memory Bus: The Key to a Reliable System |
Perry Keller Standards & Applications Program Lead Agilent Technologies |
| 4:30PM |
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DDR3 PHY Implementation Challenges |
Mahmud Hassan Principal Architect Prism Circuits, Inc. |
| 5:00PM - 6:00PM |
EXHIBIT HALL RECEPTION | ||
Day 4: Thursday, July 24 Track: Computing / SSD
Exhibit Hall Open: 9:00AM - 3:30PM
| 8:30AM | Registration Opens | ||
| 9:00AM | Welcome & Introduction |
Lane Mason Memory Market Analyst Denali Software, Inc. |
|
| 9:05AM |
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Keynote: The Quest for Green: Don't Forget the Memory |
Dean Klein VP of Memory Development Micron |
| 9:45AM |
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Memory System Challenges in the MultiCore Era |
Steven Woo, Ph.D. Technical Director Rambus Inc. |
| 10:15AM | Break | ||
| 10:30AM | Panel Session: Can DRAM Makers Get Power, Cost and Ground-rules Down Without Changing Basic Technology Horses? |
Moderator: Lane Mason Denali Software Panelists: Marc Greenberg, Denali Software Wayne Ellis, Innovative Silicon Kunal Parekh, Micron Roland Barth, Qimonda J.H. Lee, Samsung |
|
| 11:30AM |
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What it Takes to Enable the SSD Computing Market: The MLC Challenge and How to Overcome |
Don Barnetson Sr. Director - Marketing SanDisk Corporation |
| 12:00PM | Lunch | ||
| 1:00PM |
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ONFi - Achieving Breakthrough NAND Performance |
Amber Huffman Principal Engineer Intel |
| 1:30PM |
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NVMHCI - Coming Out From Behind the Curtain |
Nathan Obr Storage Driver Developer Microsoft |
| 2:00PM |
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SSD Form Factors vs. Features |
Paul Goodwin VP of Product Development Avant Technology |
| 2:30PM | Panel Session: Solid States Drives: When, Why and Where in the Computer Hierarchy? |
Moderator: Tom Coughlin Coughlin Associates Panelists: Bill Frank, CFA Robert Pierce, Denali Software Steven Wells, Intel Jim Handy, Objective Analysis Brian Beard, Samsung Don Barnetson, SanDisk Patrick Wilkison, STEC |
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| 3:30PM | CLOSE | ||