Jim Cooke
Applications Engineering
Director
MMCA

MMC - Embedded and Removable Memory Solutions

The MMC Standards encompass a broad range of embedded and removable memory solutions for mobile handsets and consumer electronics products. eMMC (Embedded MMC), a joint standard by the MMCA and JEDEC has gained widespread industry acceptance. It offers designers a high-performance embedded memory storage solution while maintaining system design simplicity. The latest MMC Standards innovations include the Multiple-Interface Card specification as well as Security and performance enhancements to the embedded specifications. On behalf of MMCA; Jim will discuss why eMMC and miCARD are key solutions for mobile and CE platforms in a content driven marketplace.