![[IMAGE] Benoit Rodrigues](/en/images/bio/benoit_rodrigues.jpg)
Serial Memory Marketing Director
STMicroelectronics
Mr. Benoit Rodrigues has been in the memory market for the last 10 years. He joined STMicroelectronics in 1989 as sales engineer, then moved to memory marketing in 1995. Since 1999, he has been responsible for ST's worldwide Serial Flash memory family. In this short tenure he has successfully positioned STMicroelectronics at world wide market leader and establish Serial solution as a new standard for Flash memories.