Frank Schirrmeister
Synopsys
http://www.synopsysoc.org/viewfromtop/

"A View From The Top" is a Blog dedicated to System-Level Design and Embedded Software. With his background of real-time software development, several multimedia chips and over ten years in EDA and Embedded Software, Frank has moved up through the abstraction levels from gates to transactions and is convinced that we will get to ESL and the next abstraction level eventually! "A View From The Top" deals with the technology and business aspects to get us there...